White Papers

 
 

Creating energy conservation in existing buildings is our vast untapped reservoir. It is also a way out of our unemployment stagnation. Buildings ten years or more in age can achieve 30 percent or more in annual energy savings through energy retrofits. A building energy retrofit is a renovation specifically targeted to reduce energy consumption, usually to a percentage goal that justifies the investment. A BTU6 comparison of the potential retrofit energy savings to the energy production from U.S. GOM oil is revealing. The potential of annual building retrofit energy savings equals over 2.75 times the total annual energy from oil produced from the U.S. GOM.

Sustainable business practices can open up new markets and improve a company’s reputation. In this way, leaders in corporatesustainability are securing a unique competitive advantage. In fact, a recent article in Harvard Business Review claimed, “in thefuture, only companies that make sustainability a goal will achieve competitive advantage.”i Even the Great Recession has notslowed down the push for sustainability in most companies. A recent survey found that more than 75 percent of respondents hadkept their commitments to corporate sustainability during the downturn.ii

Since Rain Bird’s beginnings in 1933, we have focused on developing productsand technologies that use water in the most efficient manner possible. At RainBird, we feel it is our responsibility to take the lead on water conservation bypromoting it not only through efficient outdoor water management, but alsothrough education, training and services for our industry and communities.We call this The Intelligent Use of Water™.A series of white papers on the topic of water conservation has been thecornerstone of our educational initiatives. The first paper, Irrigation for a GrowingWorld, discusses both causes and potential solutions to the growing global watercrisis. The second paper, A Homeowner’s Guide to Water-Efficient Landscapesfocuses on the role homeowners can play in conserving earth’s most preciousresource through efficient irrigation.